MFG Software helps manufacturers and reprographics businesses run smoother operations with custom ERP solutions that track workflows, manage inventory, and keep production moving. Clients rely on MFG to cut waste and boost productivity - a big advantage in industries where tight margins can make or break success.
But while their software stayed current, MFG's online presence did not. Their website hadn't been updated in more than a decade and often failed to display properly on mobile devices - frustrating potential customers researching ERP options on the go. Outdated design and vague messaging didn't reflect the professionalism behind the scenes.
Internally, the lack of clear branding guidelines meant that marketing materials, presentations, and proposals looked inconsistent. This weakened trust with prospects who expected a polished, unified experience from a trusted software partner.
To fix this, MFG partnered with Mazloy to rethink their brand and rebuild their website from scratch.
The goal:
Create an online presence as modern and reliable as their ERP solutions.
Even with a strong reputation, MFG's outdated website made it hard to communicate their value to new prospects. The site was difficult to navigate on mobile devices, causing visitors to leave before learning what MFG offered. While the software itself delivered real results, the old website made the company look behind the times.
Unclear messaging added to the problem. Dense, technical language failed to explain how MFG's ERP could solve everyday challenges for plant managers and reprographics business owners. Many visitors left without understanding how MFG could help them work smarter and save money.
Brand inconsistency was another hurdle. Without up-to-date brand guidelines, materials often varied in colors, fonts, and logo use, creating a fragmented impression that undermined trust. Prospects expected a professional look at every touchpoint - but MFG's materials didn't always deliver it.
Finally, the site lacked simple ways for visitors to reach out. Contact details were buried deep, and there were no clear forms to request demos or quotes. Without an easy path to connect, many potential leads slipped away before the sales team could engage them.
MFG knew that staying competitive required more than great software - it demanded a strong, modern digital presence that attracted and converted leads. That's when they turned to Mazloy.
Mazloy led MFG through a full messaging workshop to clarify their audience and value proposition. Technical details were distilled into clear, benefit-focused language that made sense to busy decision-makers.
Next, Mazloy redesigned MFG's brand guidelines with a modern color palette, clear typography, and consistent logo rules. This gave the entire team a toolkit for producing on-brand materials without second guessing.
With the foundation in place, Mazloy rebuilt the website on WordPress - giving MFG a flexible, easy-to-manage platform. The new site is fully responsive, looking great on desktops, tablets, and phones. Clean navigation helps visitors find information quickly, and focused calls to action encourage them to reach out.
Using Gravity Forms, Mazloy added simple lead capture forms to key pages so visitors can request demos or quotes with minimal friction. This turned the website into a true lead-generation tool instead of just an online brochure.
Throughout the project, Mazloy trained the MFG team to update pages, add content, and maintain brand consistency. This empowered them to manage their presence confidently long after launch.
Since launch, MFG Software has seen a clear boost in mobile traffic and engagement. Visitors can now browse and submit forms easily on any device - keeping them on the site longer and increasing conversion opportunities.
The new messaging helps prospects understand MFG's value quickly, without wading through confusing technical jargon. Clear calls to action and easy-to-use forms have streamlined how leads flow to the sales team.
Internally, consistent branding has eliminated confusion and cut down time spent recreating materials. Presentations, brochures, and proposals now look cohesive and professional every time.
Leadership reports that prospects show up to sales meetings better informed, which shortens the sales cycle and allows reps to focus on tailoring solutions rather than covering basics.
Most importantly, the refresh has given MFG confidence that their online presence matches the quality of their products. The investment continues to deliver value, supporting growth and helping MFG stay ahead in a competitive industry.
MFG Software's story shows how the right partner can help a great product shine online. With clearer messaging, stronger branding, and a lead-ready website, MFG now connects with modern buyers on any device.
Visitors find what they need, understand MFG's value, and convert into qualified leads - while the internal team saves time and maintains a consistent look everywhere they show up.
This is more than a cosmetic update; it's a foundation for future growth. With Mazloy's help, MFG Software has an online presence built to evolve alongside their clients and products for years to come.
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