Every great business starts with a clear vision - but turning that vision into something tangible takes strategy, speed, and the right support. When Michele Jewett left her role as a Vistage coach to launch Q4 Leaders, she brought years of leadership experience and a strong sense of purpose. What she needed was a digital foundation that reflected that clarity - and one that could launch quickly, without stretching the budget.
Q4 Leaders was created to serve three distinct audiences:
Most websites speak to just one group. Q4 needed a solution that connected with all three - without compromising brand clarity or focus.
Q4 turned to Mazloy for a lean, scalable platform that could grow with the business. From messaging to structure, our goal was to build a site that matched the depth of Q4's offerings without slowing the launch. This is the story of how smart strategy and fast execution helped Q4 Leaders go live - and gain momentum from day one.
Q4 Leaders wasn't created for a niche. It was built to support leaders at every level of a company - from executives to emerging talent to full teams.
That created a core challenge:
How do you communicate effectively with multiple decision-makers, each with different goals, without fragmenting your message?
Most websites cater to a single audience. Q4 needed to do more. The brand had to position itself as relevant to all three groups - executives, individuals, and teams - without favoring one over the others. That meant getting the language, structure, and user experience exactly right so each visitor would feel seen and understood.
Like many new companies, Q4 Leaders had to be mindful of both budget and timeline. They needed a solution that could launch quickly, make a strong first impression, and scale as new programs and content rolled out. At the same time, Michele was transitioning from the established reputation she had built under Vistage into a new brand identity. The shift needed to feel seamless but distinct.
The website would become the face of that new identity - introducing the brand to new clients while reinforcing trust among those who already knew Michele's work. Internally, it also needed to bring alignment. The Q4 team required a consistent way to describe their services, audiences, and approach - something they could build on over time.
In short, Q4 Leaders didn't just need a website. They needed a platform to clarify their brand, connect with the right people, and grow at the pace of their business - all under tight constraints.
Mazloy responded with a phased, strategy-first approach. We started by leading a brand messaging session with the Q4 team to clarify how they spoke to each audience. Together, we identified the key needs, challenges, and language that would resonate with executives, high performers, and teams. That clarity became the foundation for the entire website.
We selected WordPress for its flexibility and paired it with the Divi theme to give the team full control over content updates and design. We integrated Gravity Forms to manage contact submissions and track leads - giving Q4 the tools to turn traffic into meaningful conversations.
To accelerate the launch, we began with a single-page website. That first version introduced Q4's core offering, built brand credibility, and enabled lead capture - all within weeks. While the initial version went live, we worked in parallel on additional pages tailored to each of Q4's core audiences.
Each audience page featured customized messaging, distinct calls to action, and supportive visuals. This gave the site structure and clarity without overwhelming visitors. Executives, individuals, and teams could each find the path that made sense for them - without second-guessing their fit.
Behind the scenes, we laid the groundwork for future visibility. The site was optimized for SEvO (Search Everywhere Optimization), positioning Q4 Leaders to appear not just in search engines, but also in AI tools, voice queries, and chat-based platforms.
Ultimately, Mazloy delivered more than a website. We provided a platform built to grow with the business - starting lean, launching fast, and leaving plenty of room for what's next.
Since launch, Q4 Leaders has seen major gains across key metrics. Website sessions increased by 94%, and engaged sessions rose 62%, indicating that visitors weren't just browsing - they were exploring, staying, and connecting with the content.
Even more impactful was a 74% increase in form submissions. Visitors weren't just curious; they were compelled to act. Many cited specific program tracks - proof that the audience-specific messaging worked and helped users find the right fit for their needs.
These results weren't just encouraging - they were strategic. By combining clear messaging with smart user flows, the website became a round-the-clock lead engine. It supported Q4's sales process without adding complexity or overhead for the team.
Internally, the site became a unifying tool. Michele and her team now have consistent language, visuals, and messaging they can use across conversations, presentations, and future content. The brand voice is no longer just an idea - it's visible, consistent, and actionable.
Perhaps most importantly, Q4 Leaders launched on time, on budget, and with a platform they could build on. There was no need to delay or overinvest in perfection. They launched smart - and they're already seeing the returns.
Q4 Leaders began with a bold vision. Now, they have a digital platform that lives up to it - and the numbers to back it up.
Launching a business doesn't have to be overwhelming. For Q4 Leaders, the key was starting with clarity - clear messaging, clear structure, and a clear path to growth. With the right foundation, they were able to launch fast and position their brand to grow with intention.
The early success proves the strategy worked:
But more than metrics, the project gave Q4 Leaders a voice and presence that matches the impact they aim to deliver.
If you're launching something new - or evolving something that's ready for its next chapter - Mazloy can help you move forward with focus and flexibility. We don't just build websites. We build platforms that help businesses connect, convert, and grow with purpose.
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