AI Blogs Made Simple

What Is Blogging?

Blogging is the act of creating and sharing written content online, often on a dedicated website or platform, with the purpose of informing, entertaining, or educating a specific audience. It started in the early days of the internet as “weblogs,” where users documented personal stories, thoughts, or ideas for others to read. Over time, blogging has transformed into a key part of content marketing, helping businesses build a loyal audience and enhance brand credibility by sharing relevant, helpful information.

Today, blogging is a core strategy in digital marketing. Businesses use it to improve visibility in search engines, connect with customers, and establish authority in their industry. However, creating quality blog content requires a strategic approach, not just in writing but in planning and structuring each post. This is where the Skyscraper Technique comes in, a method of crafting content by researching existing high-performing posts, enhancing them, and then producing a superior version. This method allows bloggers to maximize their reach by understanding what resonates with their target audience. You can use this technique to enhance your existing blogs (especially ones that show early signs of engagement). You can even use it to turn video transcripts or voice memos into high quality blog posts. The Skyscraper Technique has become even more valuable with the advent of consumer AI tools like ChatGPT.

To stay competitive, especially with the rise of AI in marketing, many companies leverage artificial intelligence to create and refine content. AI blogging software aids in identifying popular topics, predicting audience engagement, and even helping with content creation, which can significantly streamline the blogging process.

Can I Use AI for Blogging?

Absolutely. AI has introduced numerous tools and techniques that make blogging more efficient and effective. AI blogging tools help bloggers generate content ideas, outline topics, and even draft initial articles. These tools analyze data from existing content, track trends, and identify keywords that are relevant to your audience. As a result, bloggers can produce more targeted content in less time.

For example, AI-based tools like Ubersuggest allow bloggers to conduct detailed keyword research. You can type in a topic and see data on monthly search volume, keyword difficulty, and related terms. This information enables you to craft blog posts that are optimized for search engines, increasing your chances of ranking higher. By examining high-ranking posts on similar topics, you can employ the Skyscraper Technique to outline a blog that improves upon the competition by offering deeper insights, clearer information, and additional value.

AI blog writing also benefits from tools that suggest enhancements based on readability and engagement metrics. Some AI tools analyze content performance on various platforms, predicting the elements of a blog post that are likely to draw attention. By leveraging these insights, bloggers can tweak their content to keep readers engaged, resulting in longer session times and a higher likelihood of conversion. AI tools simplify these processes, making it easier to create effective content with a strong return on investment.

Will AI Replace Blogging?

AI will not replace blogging; instead, it will redefine the process by streamlining certain aspects. Human insight, creativity, and intuition remain essential for producing engaging content that resonates with readers. While AI blogging software can generate written content quickly and effectively, it lacks the ability to capture personal perspectives and nuanced storytelling, which are key to effective blogging.

The role of a blogger is shifting towards a hybrid position, blending content creation with strategic oversight. With AI handling much of the data analysis and optimization, bloggers can focus on crafting meaningful stories and unique content that resonates with readers on a human level. Think of AI as a tool that enhances the blogging process rather than a replacement. For instance, AI might help you understand how to better structure a post, while you ensure the content maintains an authentic voice.

Consider the Skyscraper Technique: while AI can suggest improvements based on current high-ranking content, it takes a human touch to truly make it better. AI can provide a framework, but bloggers bring creativity and insight that AI lacks. Ultimately, AI empowers bloggers to make their content more effective without diminishing the importance of human expertise in creating memorable and relatable posts.

Are Blogs Becoming Obsolete?

While the digital landscape is constantly evolving, blogs are far from obsolete. In fact, blogs remain an essential part of digital marketing and SEO strategies for many businesses. Blogs are powerful tools for establishing authority, driving organic traffic, and nurturing customer relationships. Content like AI blog posts keeps brands relevant in search results, providing answers to common questions and insights that people are actively seeking online.

However, the approach to blogging has evolved. Today, simply writing and posting a blog isn’t enough to attract an audience. With millions of new posts published daily, businesses need to prioritize quality and relevance to stand out. Tools like the Skyscraper Technique, combined with AI-driven insights, allow bloggers to create better content by identifying and improving upon popular topics. Blogs that follow these strategies see higher engagement rates, helping businesses stay visible and authoritative.

For example, if you’re writing about “AI in marketing,” use AI tools to research the top articles on this topic. Then, take those articles and create something even better. Blogs are not disappearing—they are adapting. By aligning content with user intent and ensuring it provides real value, bloggers keep their sites relevant and engaging.

Will AI Take Over SEO?

AI is transforming SEO by making it more accessible and effective, but it won’t entirely take over. Rather, AI complements SEO by handling complex data analysis, identifying emerging trends, and suggesting relevant keywords. AI in marketing helps businesses stay competitive in search results by automating tasks that used to require significant time and expertise.

Through tools like Ubersuggest, AI can pinpoint the most relevant keywords for a blog post based on search intent, volume, and keyword difficulty. For instance, if you’re targeting a specific phrase like “AI blog post,” AI tools can analyze the top pages that rank for this term and offer suggestions on how to structure your own content for optimal performance. Additionally, by understanding your website’s domain authority and comparing it with competitors, AI can recommend realistic SEO goals tailored to your site’s strengths.

The Skyscraper Technique is enhanced by AI insights, which provide a clear picture of content gaps and potential improvements. This data-driven approach allows bloggers to craft posts that meet SEO requirements without compromising on quality. So while AI is a powerful tool in SEO, it works best in collaboration with human strategy and creativity. By embracing both AI and SEO principles, bloggers and businesses can achieve better rankings and sustained visibility.

Using AI to Write Blogs

Once you're satisfied with the results of your research you can use a tool like ChatGPT to outline or even write the blog post for you. Of course, it's critical for a human to review the AI-written blog post and make adjust it to match the brand's voice and messaging guidelines. It's not common but sometimes AI tools will include details that contradict your company's opinion - so, you'll want to edit that content.

AI blogging tools are "garbage in, garbage out" - meaning, the quality of the results depends on your prompts. ChatGPT 4o has a feature called "memories" where you can provide up to 12 prompts that it will keep in mind as it crafts the post for you.

We've found the following prompts to be the most important:

1. Write a 1500 to 2000 word long article
2. Write the article in HTML markup
3. Include a heading every 250 to 400 words
4. Begin 30% to 40% of the sentences in the article with a transition word
5. Never use passive voice
6. Never use adverbs
7. Use normal blog post formatting, including headings and bullet points
8. Use the company's brand name
9. Target an audience within a specific demographic
10. Target a specific keyword and answer specific questions
11. Include additional specific keywords
12. Use a provided transcript from a video or voice memo or an existing blog post

Conclusion

In summary, AI blogging tools and the Skyscraper Technique enable content creators to elevate their blogging strategy, maximizing engagement, visibility, and authority. AI and SEO will continue to evolve, offering bloggers new ways to innovate and grow within the ever-changing digital landscape. With AI as a supportive tool, blogging becomes simpler and more effective, paving the way for content that truly stands out.

Ready to get started? Download Mazloy’s AI Blog Prompts to get specific instructions for using tools like ChatGPT to take your blog posts to the next level.