How Organic'ly Wellness Turned Old Videos Into New Leads

Wellness Made Simple and Connected

Jen Fisher has a knack for making healthy living feel easy and delicious. As the co-founder of Organic'ly Foods, she's helped countless families swap processed baking mixes for clean, wholesome ingredients.

But beyond her pantry staples, Jen had an even bigger vision:

To guide people toward wellness in every part of their lives - through personalized nutrition coaching, non-toxic living advice, and a supportive, science-based approach.

With Organic'ly Wellness, Jen turned that vision into a dedicated practice. She already had loyal clients who trusted her guidance, but her website wasn't pulling its weight. It lacked clear branding, didn't tie into her food products, and missed opportunities to capture new leads. Even worse, she had a whole library of helpful recipe videos that weren't driving any traffic at all.

Jen needed a digital home that felt as natural and trustworthy as her advice. She wanted a place where people could book consultations, learn from her videos, and feel connected to her broader Organic'ly brand.

That's where we stepped in:

To build a lead-generating, content-powered website that turned her under-used videos and expertise into real growth.

Today, Organic'ly Wellness doesn't just have a prettier site - it has a hard-working marketing tool that attracts, engages, and converts visitors every day.

Here's how we made it happen.

Problem: When Word-of-Mouth Isn't Enough

Jen had no trouble connecting with clients in person or through referrals. Her reputation as a Functional Nutritional Therapy Practitioner made her a trusted source for personalized nutrition and non-toxic living tips. But when potential clients tried to find her online, they hit a dead end. Her website lacked clear information, simple contact options, and fresh content that search engines and AI tools could find.

While Organic'ly Foods had a polished online presence, Organic'ly Wellness felt disconnected. There was no consistent visual identity to link the two, so many clients didn't realize her coaching and baking mixes came from the same trusted brand. This gap limited her ability to cross-promote services and products that naturally complemented each other.

On top of that, updating the site required a developer, adding costs and delays whenever Jen wanted to share a new resource or tweak an offering. For a busy coach, this was frustrating and unnecessary.

Most overlooked was the treasure trove of video content Jen had created. Dozens of healthy recipes and lifestyle tips sat unused on old storage drives or scattered on social posts. Instead of attracting visitors and showcasing her expertise, these valuable videos weren't helping drive traffic or generate leads.

Without a clear lead-generation tool or a plan to turn casual visitors into paying clients, Organic'ly Wellness couldn't reach its potential. Jen needed a modern, easy-to-manage site that matched her food brand's style, made her videos work harder, and brought in qualified leads - without adding to her workload.

Solution: A Lead-Generating Website That Does the Heavy Lifting

We designed a new WordPress site to put Jen in control. The clean, modern layout helps visitors easily learn about her services, explore healthy living resources, and book consultations with just a few clicks. With WordPress, Jen can add pages, update services, or post new content anytime - no developer needed.

For lead generation, we integrated Gravity Forms, a flexible tool for capturing contact information. Now, potential clients can easily sign up for coaching, request details, or download helpful resources. Every form goes straight to Jen, giving her a steady stream of qualified leads and freeing her from relying only on word-of-mouth.

Next, we turned her video library into search-friendly blog content. Each recipe video became a blog post with written steps, wellness insights, and appealing visuals. This strategy boosted the site's Search Everywhere Optimization (SEvO), making Organic'ly Wellness easier to find on search engines, AI tools, and voice assistants.

We refreshed the branding too - updating the logo, color palette, and typography to match Organic'ly Foods. This unified look builds trust and makes it clear both brands share the same mission and standards. Whether visitors come for recipes or coaching, they feel connected to the whole Organic'ly family.

Finally, we provided brand guidelines and an easy-to-follow content plan, acting as Jen's fractional CMO. With a clear roadmap, she can keep growing her blog, share videos regularly, and build her email list - without feeling overwhelmed or distracted from her mission to help people live healthier lives.

Success: More Visitors, More Leads, More Wellness

The results were immediate. Organic'ly Wellness saw an 851% increase in sessions, with more people discovering Jen's coaching and healthy living content. Even better, engaged sessions jumped by 680% - proving that visitors stayed longer, explored more, and reached out for help.

Repurposing the recipe videos proved to be a game-changer. Instead of gathering digital dust, each video now attracts people searching for clean, easy recipes. Paired with SEO-focused blog posts, they brought in organic traffic from search engines, AI tools, and voice assistants - a clear win for SEvO.

The new lead system works around the clock. With Gravity Forms throughout the site, Jen gets qualified inquiries daily, freeing her from relying solely on referrals or spending extra hours promoting her services on social media.

Better branding ties it all together. The updated look makes Organic'ly Wellness feel like a natural extension of Organic'ly Foods, building trust and encouraging visitors to explore everything Jen offers in one connected ecosystem.

Most importantly, the new site saves Jen time and energy. She no longer needs to call a developer for simple changes. Instead, she can focus on helping clients live healthier, happier lives - while her site quietly works in the background to bring her new opportunities.

Organic'ly Wellness proves what's possible when smart branding, content repurposing, and lead-generation tools come together. Jen now has a site that supports her mission - and the results speak for themselves.

Next Steps for Healthy Growth

Organic'ly Wellness shows what's possible when you pair clear branding with a website that makes the most of what you already have. Instead of starting from scratch, Jen reused her recipe videos, matched her branding to Organic'ly Foods, and added simple tools to turn visitors into leads. The results - an 851% increase in sessions and a 680% boost in engagement - prove that small, intentional changes create big wins.

For Jen, the biggest win is peace of mind. She can update her site easily, share valuable content more often, and trust that her website is attracting new clients every day. Her branding is consistent, her messaging connects, and every piece fits naturally within her larger Organic'ly family.

If you're a wellness expert, coach, or small business owner with unused content, take this as your sign:

You don't have to start from scratch.

With the right partner and a clear plan, you can turn what you already have into a growth engine - just like Jen did.

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