Marketing Services for Startups: Built for Growth

Marketing That Meets You Where You Are

Starting a business is tough - but marketing it shouldn't be. At Mazloy, we know how hard it is to get your first customers. You need visibility, credibility, and a consistent voice across platforms. But where do you begin when you don’t have a big budget?

That’s why we created a range of services specifically designed for startups. Whether you're doing it yourself, using free resources, or ready to invest in full-service support, we've structured our offerings to help you grow at your own pace.

This blog post outlines the tools, templates, and tailored services we offer to help startups build traction. You’ll find free resources, do-it-yourself options, and premium packages for website optimization, content repurposing, and more. Let’s walk through what’s available and how each option helps your business get noticed.

Get Moving Without Spending a Dime

If you’re just starting out, we recommend exploring our free resources. They’ll help you understand where your marketing stands and what you can improve right away.

SEvO Audit: Our Search Everywhere Optimization (SEvO) Audit is a great place to start. It shows how your business appears to AI-powered tools like ChatGPT, voice assistants, and smart search results. With search behavior shifting rapidly, this gives you a free edge over competitors who are still thinking in terms of SEO alone.

"Strategies to Win" Podcast: We also host a weekly podcast to share bite-sized tips and marketing wins you can implement on your own. It’s geared toward small business owners with limited time but big goals.

DIY Marketing Tools That Actually Work

When you're ready to go beyond learning and start applying, our DIY tools are a great next step.

"Strategies to Win" Book: Our book, Strategies to Win, is a playbook written for small businesses looking to grow with simple, proven marketing techniques. It covers everything from content planning to AI tools and includes templates to help you implement what you learn.

You can use the book as a standalone resource or as a guide alongside our free podcast. It’s written for startup founders and managers who need clarity without the fluff.

Startup Websites That Convert and Scale

Your website isn’t just a digital brochure - it’s your most important sales tool. For startups, it must load fast, explain clearly, and show up in AI-powered search engines. We help you optimize every layer of your site so it performs well for both humans and machines.

Our website services are structured into four parts:

1. Technical SEvO Optimization
2. Complete B2B Website Package
3. Ongoing Maintenance
4. High-Converting Lead Generation Tool

Each piece plays a role in attracting visitors, communicating your value, and turning interest into action.

Get Found on Google, ChatGPT, and Beyond

Today’s customers search on Google, ChatGPT, Siri, and beyond. To get found, your website needs clean structure, fast performance, and AI-ready formatting.

• Semantic Markup: Structured code that helps AI and search engines interpret your services, products, and location.
• llms.txt: A file that guides language models (like ChatGPT) to the content you want featured in generative answers.
• robots.txt: Controls which pages bots crawl and index to ensure only your best content shows up in search.
• Site Speed: Performance improvements to help your website load quickly and keep visitors engaged.
• AI Search Grader: A custom report that scores how AI-friendly your site is and what to improve.
• Reporting Setup: Integrated dashboards that track traffic, engagement, and key performance metrics.

Professional Website Design for B2B Startups

Startups need websites that look professional, communicate clearly, and perform well in both human and AI-driven search. This package includes everything you need to launch a high-impact B2B site - designed to convert and built to scale.

• AI Optimized: Built to rank in both traditional and generative search engines.
• Messaging: Copy that speaks directly to your target customers and clearly explains your value.
• Wireframe: A visual blueprint that maps out your site’s layout before design begins.
• 3 Home Page Design Options: Choose from three unique concepts tailored to your brand.
• 1 Key Page Design: We design one high-value interior page to showcase your main offering or service.
• Human-Edited AI Copy: Content generated with AI and then refined by a professional copywriter.
• Stock Photo Library: Choose from curated, royalty-free images that match your industry and brand.
• Reporting Setup: Includes tracking tools from SEvO Optimization for ongoing performance insights.

Keep Your Website Running Smoothly

Once your website is live, keeping it fast, secure, and optimized is just as important as the launch. Our maintenance services handle the behind-the-scenes work so your site stays reliable, AI-ready, and performing at its best.

• Hacker Protection: Active defense against common website threats and vulnerabilities.
• Uptime Monitoring: We monitor your website 24/7 to ensure it's always accessible to visitors.
• Speed Optimization: Regular improvements to ensure your site loads as quickly as possible.
• AI Optimization: Ongoing updates to keep your site aligned with the latest AI search best practices.
• Monthly Report: A summary of site activity, updates, and recommendations delivered each month.

Your Lead Magnet, Built and Ready

A strong lead magnet turns interest into action. We design a complete package - landing page, downloadable content, and persuasive messaging - to help you capture leads with clarity and confidence.

• Landing Page: A high-conversion page with a clear offer and call-to-action.
• Contact Form: Custom form setup that connects to your inbox, CRM, or automation platform.
• 1–3 Page PDF: A downloadable guide or checklist designed to generate leads.
• Messaging: Persuasive content that explains the benefit of your offer.
• Human-Edited AI Copy: AI-assisted content polished for clarity, tone, and accuracy.
• Stock Photo Library: Professional visuals that enhance the credibility of your landing page and PDF.

When you put all four pieces together - technical optimization, a high-converting site, reliable maintenance, and an effective lead gen tool - you’ve got a marketing engine that works for you around the clock. Each service is designed to support your growth and deliver results even while you sleep.

Stretch Your Content Across Every Platform

Startups don’t have time to waste. Creating content from scratch every week can burn through your schedule fast. That’s why smart businesses use content repurposing to stretch a single idea across multiple platforms. It's efficient, scalable, and ideal for brand-building.

At Mazloy, we take one foundational piece of content - like a video, interview, or article - and turn it into a complete multi-channel campaign. Our approach is built on our SEvO framework, ensuring your content shows up not just on Google, but across AI-powered engines, social platforms, and podcast directories.

Multi-Channel Content, Done for You

One great idea can fuel your entire marketing month - if you know how to repurpose it. We take your core content and turn it into blog posts, videos, reels, podcasts, and more - then publish and track it all for you.

• 4 Blog Posts: SEO-optimized articles derived from your core content to target different customer pain points.
• 4 Videos: Professionally edited summaries, suitable for your website, YouTube, or email marketing.
• 12 Social Media Reels: Vertical-format clips tailored for Instagram, LinkedIn, TikTok, and more.
• 4 Podcasts: Audio versions of your ideas with intros, outros, and calls to action.
• 1 Press Release: Media-ready announcement to boost your brand's visibility and credibility.
• Publishing Across Channels: We handle formatting, scheduling, and uploading across your blog, social platforms, and podcast feeds.
• Monthly Report: Insightful analytics report showing performance across every format and channel.

Repurposing content saves you time and builds a consistent presence across every channel. Whether you’re starting with a recorded video, a podcast interview, or a blog post, we turn that core message into an entire marketing campaign that reaches more people without requiring more effort from your team.

Expand Your Marketing, When You're Ready

As your startup grows, so do your marketing needs. While the essentials can get you started, scaling your brand often requires professional visuals, automation systems, and more advanced strategy. That’s where our add-on services come in.

These optional upgrades help you build credibility, improve consistency, and reach more people across platforms. Whether you're looking for hands-on support or behind-the-scenes setup, each service enhances your marketing engine and gives you more leverage without the overhead of a full in-house team.

• Staff & Location Photos: Professional headshots and on-site images to build trust and make your website look legit.
• Brand Video: A homepage-ready video that tells your story and positions your brand.
• Email Marketing Packages: Includes sales sequences, newsletters, drip campaigns, and weekly tips - automated and branded.
• Media-Specific Brand Guidelines: A cheat sheet for fonts, colors, and logo use to stay consistent across all content.
• Local Business Listing Setup: Ensure your business shows up in local search and maps with accurate profiles.
• Basic Fractional CMO: Strategic guidance tailored for small businesses. Learn more.
• Book & Audiobook: Turn your blog into a published book or narrated audio resource. See how.
• Social Media Support: Includes basic social media management, platform setup, content automation, and account integration.
• Marketing Email System Setup: Get started with tools like Mailchimp or Later.com configured to match your goals.
• Ad-Hoc Hourly Support: On-demand help for writing, design, or tech setup - no contract required.

Each of these services is designed to support your growth when you're ready. Whether you're building authority with a book, tightening up your social presence, or need help with your email systems, Mazloy has flexible solutions that scale with your startup.

Let’s Build Something That Works

Startups need momentum. The right marketing plan helps you go from idea to income with clarity, confidence, and consistency. Whether you're bootstrapping or ready to scale, Mazloy’s services are tailored to your growth stage.

Start with our free audit and podcast. Grab the book when you're ready to plan. Then bring us in when you're ready to execute. From launch to lead generation, we're here to help your startup succeed.

Looking for more marketing tips? Consider reading "Strategies to Win: A Digital Marketing Playbook for Small Businesses". This book contains a unique blend of personal stories, technical know-how, and practical advice that will ensure you have the tools you need to compete - and win - in today’s digital economy.